Privacy Policy

Home Privacy Policy

Sarthi Money Private Limited ("SMPL") is committed to protecting your privacy and maintaining transparency about how your data is collected and used. This Privacy Policy outlines the practices followed by SMPL concerning the collection, use, and safeguarding of your information, especially when you access our services via our website, mobile applications, or other platforms. By using our services, you agree to this Privacy Policy and Google's developer policies and standards.

1. Information We Collect


A). Information You Provide

You may voluntarily provide the following information:

Personally Identifiable Information (PII): Name, contact details, email, phone number, PAN, Aadhaar, date of birth, and other identification documents. Financial Information: Bank account details, transaction details, and employment data.

Consent-Based Data: Your explicit consent for specific services like geolocation, push notifications, or personalized offers.

B). Automatically Collected Information

Device Information: Device type, unique device identifiers, operating system, and version.

Log Information: IP address, browser type, time spent, and pages accessed on our platform.

Usage Data: App interactions, crash reports, performance analytics (via tools like Google Analytics and Firebase).

Geolocation Data: Collected to provide location-based services, with user consent.

C). Cookies and Tracking Technologies

We use cookies, tags, and similar tracking technologies to:

Understand user behavior and improve app performance.

Provide a personalized experience.

Enable features such as auto-login.

Users can manage cookie settings through browser or device preferences.

2. Use of Information


We collect and use your data for the following purposes:

To provide and improve financial services, including AEPS, DMT, and other fintech products.

To comply with Google Play Developer Policy requirements.

To send promotional emails, SMS, or app notifications (with opt-out options).

To perform app-related diagnostics, crash analytics, and user experience enhancements.

To comply with legal and regulatory obligations.

3. Sharing of Information


We only share user data as necessary and in compliance with applicable laws and Google Play requirements:

With Service Providers: For enabling core services like payment processing, fraud detection, or customer support.

For Legal Obligations: In response to legal processes, government requests, or law enforcement investigations.

With User Consent: When explicitly authorized by you.

We do not sell your personal data to third parties.

4. Google Play Compliance


To comply with Google Play's policies, we ensure the following:

Apps will not collect sensitive user data (e.g., financial details, contact list) without explicit user consent.

User data will not be used for unauthorized purposes, such as serving ads unrelated to app functionality.

The app will provide clear and transparent information about its data collection practices.

5. Security of Information


We implement industry-standard security measures, including:

Data encryption during storage and transmission.

Secure authentication protocols.

Regular security audits and vulnerability checks.

However, no system is entirely secure, and we recommend users exercise caution while sharing sensitive information.

6. Marketing and Opt-Out Options


A). Email, SMS, and Push Notifications

Users can opt-out of promotional communications by contacting us at info@sarthimoney.com

Even if opted out, you may still receive transactional messages related to your activities.

B). Ads Compliance

For app-based advertisements, we comply with Google's ad personalization and transparency guidelines.

7. Third-Party Links and Integrations


Our app or website may include links to third-party services (e.g., partner banks or financial tools). We are not responsible for the privacy policies of external platforms. We recommend reviewing their privacy policies before providing any information.

8. User Controls and Data Access


Access and Updates: Users can access, review, or correct their data through the app or by contacting us at info@sarthimoney.com

Data Deletion Requests: Users can request data deletion by emailing info@sarthimoney.com Requests will be processed within 10 business days.

9. Children's Privacy


Our services are not directed at children under the age of 18, and we do not knowingly collect data from them.

10. Grievance Redressal Mechanism


If you have any grievances or concerns regarding the privacy of your data, you can contact our Grievance Officer. We are committed to resolving complaints promptly and transparently.

Grievance Officer:

Mr. Malik Nurani

Designation: Head - Risk and Compliance

Email: grievance@sarthimoney.com

Contact: +91-XXXXXXXXXX

Address: FF 39/40, Dada Bhagwan Complex, Nr. Union Bank of India, Kamrej Cross Road, Kamrej, Surat 394185 - Gujarat

We aim to resolve all grievances within 30 working days from the date of receipt.

11. Compliance with Jurisdiction


This Privacy Policy complies with the legal standards of India and Google Play Developer Policies. Disputes arising under this Policy are subject to the jurisdiction of Mumbai courts.

12. Updates to Privacy Policy


This policy may be updated periodically to reflect regulatory changes or Google Play guidelines. Updates will be communicated via the app or website.

Contact Us

For questions or concerns, reach out to:

Sarthi Money Private Limited

FF 39/40, Dada Bhagwan Complex, Nr. Union Bank of India, Kamrej Cross Road, Kamrej, Surat 394185 - Gujarat Email: info@sarthimoney.com